Sunday, January 19, 2014

Club W

One of the hardest things about food blogging is figuring out what to write about next, especially where wine is concerned. It's fine to go to the liquor store and pick up a new bottle at random, but I like a more systematic way of picking out wines.

Enter Club W. I first saw them in an ad on Facebook (of all things) but decided to check out the website.

To start your Club W membership, the site asks you to take a Palate Profile quiz.

The quiz includes questions about your preferences for different types of flavors, like citrus fruits and earthy flavors (like truffles or mushrooms). Then, based on your answers to the questionnaire, the site gives you personalized recommendations from their curated selection of wines.

You can choose how many recommendations you receive (i.e. two reds and one white, etc.) in addition to browsing the other wines that weren't matched to your palate.

Club W's information about the wine is concise without being snobby. For each wine, they post a quick fact sheet that gives you the "vitals" of the wine, and a video where a sommelier describes the tasting notes.

I received my first Club W package in the mail a little while ago... more to come on my reaction to the wines!

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